fashion, history, language, luxury, semiotics, uncategorized Christian Dior was the first to name the early evening frock a “cocktail” dress in the late 1940s. Doing so allowed magazines, department stores, and rival Parisian and American designers to promote fashion with cocktail-specific terminology. Link August 31, 2018 Analyzing Trends Leave a comment Christian Dior was the first to name the early evening frock a “cocktail” dress in the late 1940s. Doing so allowed magazines, department stores, and rival Parisian and American designers to promote fashion with cocktail-specific terminology. Share this:TwitterLinkedInPrint Related