The typically conservative French luxury market is rethinking conventional displays of wealth, evolving towards a democratised definition of luxury that exists beyond its capital city.

‘Jacquemus is not about nightlife and clubbing and things like that. It’s more about fruit and vegetables and rolling in the grass’

https://www.thefuturelaboratory.com/blog/the-state-of-luxury-france?utm_content=102879904&utm_medium=social&utm_source=twitter&hss_channel=tw-34651269

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