The son of French luxury billionaire Bernard Arnault rejects the word ‘luxury’: ‘I don’t think price should really come into the equation’

According to Arnault, it’s not the high-end collabs or even the thousand-dollar price point which should earn Rimowa the prestige it’s been garnering; rather, it’s the quality of the brand — suitcases made with anodized aluminium alloy and hand-made leather handles. 

https://www.businessinsider.com/alexandre-arnault-ceo-rimowa-doesnt-like-the-word-luxury-2020-3

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