According to Arnault, it’s not the high-end collabs or even the thousand-dollar price point which should earn Rimowa the prestige it’s been garnering; rather, it’s the quality of the brand — suitcases made with anodized aluminium alloy and hand-made leather handles.
https://www.businessinsider.com/alexandre-arnault-ceo-rimowa-doesnt-like-the-word-luxury-2020-3
