K-Pop has been a good predictor/signal of less obvious cultural shifts in South Korea and Asia more broadly #semiotics

https://www.economist.com/special-report/2020/04/08/k-pop-is-changing-too

Teenagers have projected their dreams onto k-pop idols for years. But bts are not your average k-pop band. Although their output has all the trappings of the genre—slick production, perfectly choreographed dance routines, rap interludes and ever-unconfirmed rumours about band members’ relationships—they do not conform to the stereotype of the flawless, manufactured idols who are expected to serve as blank screens for fans’ projections. 

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