“There has to be a ‘solve’ for curation—not everyone wants to search Google to find a sandal,” Lunya founder Ashley Merrill points out. “And I don’t want to go to a big-box wholesale outlet that’s buying in broad strokes and is not tailored to my preferences. What I love about influencers is that I can specifically follow people whose tastes and curation I like, and get products and services I appreciate.”