culture mapping, fashion, forecasting, generations, manufacturing

For Gen Z, Thrifting Isn’t Just A Way To Shop, It’s A Lifestyle (Culture Mapping new meaning as technique and ritual)

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An investigation into why thrifting is such a defining aspect of Gen Z life. Read more (Refinery29)

Mapping Archetypes & Stories (cultivating new meaning as technique and ritual) https://docs.google.com/presentation/d/1y44djZXYDb9IclVsv2TYjUN2Q60k3RLanezmG0vD4Qk/edit#slide=id.g9f13c52852_0_125

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