Sweden Grocery Store Prices Food According To Carbon Footprint (Culture Mapping regulatory actions into the design of products)

Opened earlier this month, The Climate Store is an interactive initiative launched by Felix where the currency is carbon. Customers shopping at the supermarket have a weekly budget of 18.9 kilograms of carbon dioxide equivalent, and items that are carbon-intensive, such as animal-based products, are priced higher than their plant-based counterparts, which have a far lower footprint.  Read more

Mapping Archetypes & Stories https://docs.google.com/presentation/d/1VZMKxbNvtRgu6cDl50LAIg9kRR-arDENXjOMROLorjk/edit#slide=id.ga651948ecf_0_218

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