Charting the Rise of Supreme, From Cult Skate Shop to Fashion Superpower

Recently the fashion world has been waking up to Supreme. In the past decade, the company has opened stores in Tokyo, London, and Paris, while the passionate devotion of their customers has brought it into the conversation with both teenagers at skateboard parks and the front rows of high fashion Read more (Vogue)

“My thing has always been that the clothing we make is kind of like music,” Jebbia says. “There are always critics that don’t understand that young people can be into Bob Dylan but also into the Wu-Tang Clan and Coltrane and Social Distortion. Young people—and skaters—are very, very open-minded . . . to music, to art, to many things, and that allowed us to make things with an open mind.”

James Jebbia
Supreme skaters Javier Nunez and Tyshawn Lyons, model Paloma Elsesser, Jen Brill, skater Tyshawn Jones, Chloë Sevigny, skaters Sean Pablo Murphy and Mark Gonzales, all wearing a mix of Supreme and their own clothing.Photographed by Anton Corbijn, Vogue, September 2017

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