H&M’s New CEO Wants To Fix Fast Fashion. Is That Possible?

H&M’s new CEO Helena Helmersson doesn’t believe that fast fashion should be a dirty word. “Having people all over the world be able to express themselves through fashion and design — that should be something beautiful,” she tells Vogue from the retail group’s Stockholm HQ, via Zoom. “The problem is that the system behind it needs to be changed.” Read more (Vogue)

© Courtesy H&M

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