When there’s not a natural demand based in self-preservation, you’ve got to juice existing trends, or look for new ones: mason jar candles, mason jar lamps, mason jar terrariums, mason jar flower vases, painted mason jars, and the requisite mason jars at weddings. It worked. Mason jars took off as a down-to-earth luxury item, an emblem of a new generation striving for — and selling — DIY authenticity. In 2014, Jarden reported that sales of Ball jars had doubled since 2001, with overall sales for the company’s home-preserving products jumping 25% in the previous two years. Read more