Animal Crossing: Can Luxury Leverage the Hype?

From fast fashion to luxury, forward-thinking apparel companies have been collaborating with the gaming industry lately. In fact, esports and gaming have become a field that’s too lucrative for brands to ignore, and the global investment banking group Goldman Sachs predicted that virtual and augmented reality technologies will be worth more than $81 billion by 2025. Virtual opportunities provide a glimpse into the fashion industry’s future, and in light of the growing demand, fashion groups should continue to partner with gaming companies like Nintendo on offline clothing collections. Read more

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