the rise of innovative and localized collaborations in China

With Chinese consumption habits maturing, luxury brands must work harder to understand exactly what China’s consumers are looking for when it comes to brand collaborations. This year, while many global and domestic players struggled to maintain a foothold in a crowded marketplace, some put more effort into innovative and localized partnerships to effectively engage with new generations of Chinese consumers. In such a market, these collaborations show just how much luxury cherishes originality and innovation. Read more

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