However, the rise of “un/ontact” in Korea doesn’t eliminate the region’s thirst for offline events. “A big part of the culture at Seoul Fashion Week is the energy created by the young, street fashion audience outside the runways. I think it’s too bad that this energy can’t be conveyed through digital channels,” Choi says. “As we move forward, these aspects would have to blend seamlessly with the digital, and this season was the beginning of that. In the future, brands and consumers will constantly interact through both on and offline mechanisms.” Read more