Are Robots the future of Retail Theatre?

For decades, the retail sector has used a host of strategies to offer theatre and engagement at the point of sale, creating spectacle, excitement and ultimately brand and product desire. Despite the growth in e-commerce sales, global brands continue to invest in flagship ‘concept stores’ which act as showcase experiences and a chance to ‘wow’ visitors, fans and shoppers at high-footfall locations around the world. Read more

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