The Nauga is a fictional creature. It was an advertising gimmick created to help Uniroyal Engineered Products promote their soft vinyl-coated fabric that feels like leather but is more durable.  The product, Naugahyde, was used primarily as upholstery in the furniture industry, but also was used for clothing, shoes, accessories and other home goods. Its success spawned many imitators.  In the mid-1960s, Uniroyal hired legendary ad-man George Lois and designer Kurt Weihs to craft an advertising campaign to differentiate their product from the competition. And what did Lois and Weihs create? The Nauga. Read more (Henry Ford Museum)