Kicking Back With La-Z-Boy

For the uninitiated, La-Z-Boy (an eponym on par with Band-Aid and Kleenex) makes a reclining easy chair—the first and, after nearly a century, still the leader. “La-Z-Boy has a 90-year heritage build on providing quality and comfort,” said the brand’s marketing vp Eli Winkler. “Those values are no less important to consumers to day than they were 90 years ago.” Spoken like a true marketer, but the comfort isn’t just a talking point—it’s the reason the brand is famous. Read more (Adweek)