The Jing Take: For years, celebrities and role models in China promoted an unattainable beauty standard: white, skinny, and young. But this unrealistic view of femininity is slowly changing thanks to the rise of new consumer trends and the influence of social media.

Nevertheless, online challenges like this most recent one prove that social media still has a distressed relationship with body inclusivity. The penchant for size-zero KOLs and idols sends women an implicit message, so it is hardly surprising when younger women glorify skinny. Read more (Jing Daily)