Luxury beauty is betting on refillable solutions, but will customer behavior follow?

Luxury beauty has not always been at the forefront of all things eco-friendly. In the past, when a cosmetics house launched a new prestige product, it was sold with the idea that it was gorgeous enough to sit on your vanity well after you used it, or perhaps you’d be able to recycle it, if you lived where such a thing is possible. (Hint: Many don’t.) The refillable beauty category has offered a new alternative though, and brands like La Prairie and its new Pure Gold collection have embraced the trend. Rather than throw out or recycle the entire skin care product once you’re through with it, just pop in a new refill. Or, as La Prairie calls them, “replenishments.” Read more (TZR)