LVMH’s latest venture — a deadstock fabric platform

Nona Source, which launches this Monday, is the brainchild of Romain Brabo, formerly a materials buyer at LVMH-owned Givenchy. “In my role, I would go to warehouses, and I saw the multiplication of deadstocks,” he says. “I thought: on one hand, there are young designers seeking beautiful fabrics to make their collections; on the other hand, couture houses are storing materials they have no use for. How to create a link between them?” Nona is one of the Parcae in Roman mythology, Brabo explains. She spins the thread of life, and Source is a reference to “sourcing”. Read more (Vogue Business)