With more brands like Dolce & Gabbana and celebrities like Doja Cat recently launching NFTs, some brands still have a wait-and-see attitude. Brands are having to rethink how they engage with audiences in virtual spaces, where authenticity and community are kings, and the old advertising ways of Madison Avenue no longer work. 

https://www.forbes.com/sites/cathyhackl/2021/09/12/born-in-the-metaverse-will-rtfkts-new-avatar-project-be-the-next-big-thing-in-nfts-and-fashion/?sh=7c8c2a204f74