In the aftermath of World War II, the West was upended by a do-it-yourself boom. IKEA was founded in 1943, with its first flat-pack furniture catalog released just a few years later. By 1954, Time magazine had dedicated its August cover story to the phenomenon, declaring DIY “the new billion-dollar hobby.”

https://www.cnn.com/style/article/farrow-and-ball-brand-history/index.html