archetypes, food, language, semiotics

Plant-based food brands need to prioritize emotion over function

Plant-based foods have already won over people who aren’t eating meat for ideological reasons. To expand its consumer base, it needs to try something else.

https://www.fastcompany.com/90682110/plant-based-food-brands-need-to-prioritize-emotion-over-function?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner&cid=eem524:524:s00:10/01/2021_fc&utm_source=newsletter&utm_medium=Compass&utm_campaign=eem524:524:s00:10/01/2021_fc