Offsetting is out. Insetting is the future

The Scandi brand is working directly with suppliers to invest in ways to mitigate carbon emissions. It’s called insetting, and will do more to help the climate than offsetting.

“We know that we need to support our suppliers in the transition to renewable energy and electricity,” says Ganni’s head of sustainability and CSR Lauren Bartley. “One of the reasons to start in Europe first is that we’re closer, so we can have the hands-on experience of how to run a successful carbon insetting pilot before then moving it to Asia, for example.”