Gen Z’s ambition? Create a new fashion system

The bulk of Gen Z entrepreneurs started small on Depop, Instagram and TikTok, sharing with millions of followers not only their products, but also their fluctuating fortunes as small business owners. As the world slowly emerges from lockdowns and restrictions ease, some have managed to evolve their side-hustles into fully fledged businesses, with implications for the broader fashion ecosystem. It’s big business: on Depop alone, the seller community turned over $650 million in secondhand and own brand items in 2020, according to the company.