https://www.insider.com/wearing-hair-rollers-public-hot-gen-z-look-south-korea-2022-2

“Traditional Korean society was very rigid when it came to gender roles, and when women tried to maintain their beauty, it was always done to please others.. But young women in contemporary Korea are a lot more independent and prefer to focus on themselves. They’re not overly conscious about how they are perceived by people they don’t know.”