Fast-fashion companies throw vast amounts of money and products at the young women they pick to wear their clothes, and they have created a new economy that appears to offer easy jobs to the prettiest girls on the internet. Beauty has always been a commodity, but now it is far easier for women to monetise it themselves – if they have the right look. The belief among many young women that being desirable pays has led them to not only surgically change their shape, but in some cases to even fake their ethnicity.

https://www.theguardian.com/fashion/2022/feb/24/hustle-and-hype-the-truth-about-the-influencer-economy