Capelli says LVMH is experimenting with new material innovations and dye technologies, and plans to soon showcase some “first experimentation” with Colorifix, a startup that uses synthetic biology to replace industrial chemical dyes with nature-friendly alternatives. Much of the other work that LVMH is doing is internal, he explains. The company plans to share sustainability details with consumers at the product level eventually; that will be a slow rollout, with a goal to share some level of information for all products by 2026 and for all products to be “regeneratively designed” by 2030.

https://www.voguebusiness.com/sustainability/inside-lvmhs-biggest-sustainability-plan-yet