“Luxury brands have taken note that consumers want to be more mindful of what they wear and how they express themselves, especially as the pandemic has caused economic hardship for so many,” says Hannah Watkins, head of printsand graphics at trend-forecasting agency WGSN. She explains that many consumers are looking to live more sustainable lives, an aspect of which may be about buying less. “Opting for a more minimalist approach to branding will also enhance an item’s longevity and cost per wear,” she adds.

https://www.ellecanada.com/fashion/trends/is-being-understated-the-newest-fashion-trend