A 2020 survey by Vogue Business found that more than half of its Gen Z participants bought most of their clothes from fast-fashion brands, like H&M, Gap, Zara and Forever 21. Market research firm Mintel has reported that Gen Z, generally seen as those born between 1997 and 2010, also buys more clothes than older generations, with the average Gen-Zer owning hundreds of dollars worth of outfits that never get worn at all. It’s a trend that analysts say is fueled by a social media culture that pressures youth and young adults to never wear the same outfit twice, as well as an industry that has made impulse buying and returning items far easier.

https://insideclimatenews.org/todaysclimate/gen-z-has-a-fast-fashion-problem-thats-bad-for-the-climate-and-equity/