How should Twitter Change? (New Yorker)

Ai is right to compare Twitter to the weather. Although tweets are written in words, Twitter is also shaped by constantly flowing nonverbal currents. Algorithms determine who sees tweets and how fast and far they propagate; a system of likes, follows, and retweets structures our responses to what others say; millions of bots chatter into the ether and follow accounts, gaming the system and shaping our discourse.