Why Predicting Trends Doesn’t Help Prepare For The Future

We must recognize that trends do not exist in isolation; instead they collide, mesh, and interact with one another. It is this intricate behavior, this unique dance between political, environmental, economic, technological and social issues that can never be accurately captured in a one dimensional Mega Trend list. To understand what is emerging, we must make sense of the patterns that are forming as a result of these collisions.