Walmart’s would-be role as circular packaging matchmaker

Walmart is seeking to promote these ideas to other consumer products companies through an online tool called the Circular Connector, launched by Walmart in April as a global resource for companies seeking more sustainable packaging options. Since its introduction, Circular Connector has received more than 100 submissions from innovators hoping to meet their match, said Ashley C. Hall, director of sustainable packaging for Walmart. “The idea is to bridge the gap between companies that are looking for good packaging ideas and those that offer them,” she said.