archetypes, language, semiotics, society

Op Ed: From sneakers and supermarkets to pop stars and politicians, billion-dollar brands are subverting professional polish to claim a fake authenticity.

The use of the vernacular by professional brands is, likewise, a kind of pressure release; an acknowledgement that seamless polish can be off-putting.

https://www.bloomberg.com/opinion/articles/2022-08-27/from-nike-to-sweetgreen-big-brands-go-low-to-score-big?sref=jT0cldNY