To truly understand how the internet changed over time, it’s crucial to pay attention to the culture that runs through it. Memes are symbols that provide a window into what is culturally significant during a given timeframe, acting as key indicators for how social media ecosystems work.
By looking at the number of memes recorded for each platform by Know Your Meme annually, we can follow the rise and fall of different social media platforms and gauge their relative influence over digital culture at different moments in their history. Through memes, we can help to tell the story of the social internet and how it became what we see today.