Will advertising destroy everything?

The problem with advertising is that it’s easy to produce. A great idea completely separated from the reality of delivering on its promise becomes misleading tokenism. For things to really change takes years and sustained investment. If media awareness created change, Greta Thunberg’s coverage would have single-handedly ended global warming. Plugging into a zeitgeist for an award makes brands feel like they are doing “good things” and gives them a false sense of achievement instead of realising that they have real work to do. Awards let brands off the hook of doing something.