Dress Code: The Future of Fashion in the Metaverse

But what will you buy in this brave new mall? Well, if you and your avatar are going to be seamlessly flitting between work meetings and VR concerts, shopping trips and hanging out with friends, then you can’t be expected to do it all in the same outfit. If the metaverse is about being seen—and it is about being seen—then fashion should be one of its killer apps. Currently, Meta gives users a limited selection of free clothes, all with a plasticky, toylike aesthetic that has presumably been chosen to be as inoffensive as it is easy to render. In June, Meta announced its plan to change that, at least in terms of choice, with the arrival of the Meta Avatars Store and digital outfits from powerhouse fashion brands like Balenciaga, Prada, and Thom Browne.

https://www.esquire.com/style/mens-fashion/a40803280/metaverse-fashion/