‘Fast fashion’ is so called partly because the fashion industry now releases new lines every week, when historically this happened four times a year. Today, fashion brands produce almost twice the amount of clothing that they did in 2000, most of it made in China and other middle-income countries such as Turkey, Vietnam and Bangladesh. Worldwide, 300 million people are employed by the industry.

But incredibly, more than 50 billion garments are discarded within a year of being made, according to a report from an expert workshop convened by the US National Institute of Standards and Technology (NIST), published in May.

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