A robust and standardized framework for reuse measurement is needed. Here’s why

Only 14% of plastic packaging is collected for recycling, with an effective recycling rate of approximately 2% globally. Reusable packaging, designed to be used several times, is necessary to reduce total virgin material consumption, emissions and waste generation by keeping resources in circulation.

Measurement and reporting is a significant barrier to scaling reuse models of consumption. There are currently no standardized and tested metrics to track progress on reuse, which is critical for companies to fully understand the economic, consumer and environmental benefits of reusable business models. Organizations still tend to operate in siloes, using different reuse metrics and calculation methodologies. Standardization of reuse metrics across industry, government and standard-setting institutions will accelerate the systemic shift toward reuse models.