“The Currency” launched in July 2021 as a collection of 10,000 NFTs, each corresponding to one of 10,000 unique spot paintings by the U.K.’s richest artist. Those who acquired one of the NFTs, originally for $2,000, had the option to keep the digital token or exchange it for the physical artwork.

“I find it fascinating,” Elphick told Artnet News. “I wanted to see where it led. [Hirst] is obviously quite clever about trying to migrate the kind of physical collector into the digital world, whereas everyone else is potentially predominantly doing digital straightaway.”

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