A couple of months ago, we questioned whether Balenciaga’s next It bag would actually just be… a grab bag of crisps, having spotted Demna sat front row at a graduate fashion show in Antwerp with a packet of Lays perched on his lap or otherwise hooked under his arm as if it were a gorgeous pochette. Cut to the designer’s SS23 show – which took place this morning – and the greasy accessoire was reimagined as a lime-flavoured, calfskin clutch. In Demna’s mind, just about anything can be read as fashion, with the ugliest and most normal of items often engendering the most desire.

https://www.dazeddigital.com/fashion/article/57101/1/balenciaga-it-bag-ss23-lays-crisps-kanye-west-mud-ironic-meme-demna-gvasalia