“It felt like this entire category had really been left behind,” said Heim, who went on to launch her own clean hair care brand for Black women, Bread Beauty Supply. “Beauty was making strides and progressing, and this category felt like it was ten, twenty years behind.” 

https://www.bloomberg.com/news/articles/2022-11-11/clean-beauty-is-booming-and-black-consumers-fear-being-left-behind