cinema, culture mapping, retail

Hollywood has framed getting back to theaters as a content problem. But what we need most is to rethink the design of movie theaters altogether.

Movie theaters are not just giant concrete boxes—a Petco with a projector— but powerful social contracts. Where else do people (generally) agree to put away their phones and (generally) sit in silence for a couple hours other than, perhaps, church? 

https://www.fastcompany.com/90809254/wakanda-forever-cannot-save-movie-theaters-but-this-plan-might