Lush has no regrets about quitting Instagram and Facebook

It was a tough sell internally. Its leadership team was quickly on board, but individuals working at the brand were forced to reckon with their personal social media use, and that took time. Now, as Baker looks at the implosion of Twitter, Meta’s share-price meltdown and the increasing government scrutiny over TikTok’s data policies, she feels vindicated. “People can see why we came off now,” she says.