Meet the People Who Decide What Design Trends Will Dominate Each Year

There is no crystal ball at the Pantone offices that allows the company to see into the future and glean enough insights to declare its annual Color of the Year. The team has something better: Leatrice Eiseman. As executive director of the Pantone Color Institute for almost 38 years and founder of the Eiseman Center for Color Information and Training, Eiseman’s job is to predict upcoming color and design trends alongside a highly skilled team of trend forecasters and colorists. “It’s not just a random choice made by a group of people sitting around,” Eiseman says. “It’s not fluff. We tune in and ask: What is it that’s driving the world around us? What’s the zeitgeist we’re feeling out there?”