How FILA Took Over The Culture in the 80s & 90s

If you grew up in the 90s, you remember FILA. If you couldn’t afford Ralph Lauren or Tommy, you could still sit at the lunch table in peace with FILA on — but be cautious. Past the year 2000, you’d be risking ridicule.

That said, today’s piece is about how FILA became one of the top clothing brands of the 90s and how it’s making its resurgence today.

https://snobhop.substack.com/p/how-fila-took-over-the-culture-in