50-ish words you can use to show that you care without incriminating yourself.

AI researchers often say good machine learning is really more art than science. The same could be said for effective public relations. Selecting the right words to strike a positive tone or reframe the conversation about AI is a delicate task: done well, it can strengthen one’s brand image, but done poorly, it can trigger an even greater backlash.

The tech giants would know. Over the last few years, they’ve had to learn this art quickly as they’ve faced increasing public distrust of their actions and intensifying criticism about their AI research and technologies.

https://www.technologyreview.com/2021/04/13/1022568/big-tech-ai-ethics-guide/?utm_medium=tr_social&utm_campaign=site_visitor.unpaid.engagement&utm_source=Twitter&s=09