“Deinfluencing” is a term that’s been recently invented by creators who are urging viewers not to buy something, or calling criticism to cult-favorite products. Because influencers are known to shill products — at any unethical cost peril to their reputations, as we’ve seen with MascaraGate — “deinfluencing” is meant to invert that notion.

https://www-insider-com.cdn.ampproject.org/c/s/www.insider.com/deinfluencing-is-the-anti-influencer-trend-rich-with-paradoxes-2023-1?amp