The company debuted Nuuly in 2019 to jump into clothing rental, which took off as a category last decade thanks to startups such as Rent the Runway. The pitch to women was easy—spend about $90 a month on a subscription to keep your wardrobe fresh, slash your dry cleaning bill and feel better about your carbon footprint. (The apparel industry is one of the biggest producers of carbon emissions.)

https://www.bloomberg.com/features/2023-nuuly-urban-outfitters-clothing-rental/?srnd=premium