ChatGPT Is Knock Knock Knockin’ on Spotify’s Door

If music AI’s Turing Test is good taste, the Blake-Endel album doesn’t pass mine. I prefer soundscapes that are a little less chilled. But I’m not Endel’s target audience. “Functional” music — whale song, white noise, anything designed to play in the background — garners 10 billion streams per month, Stavitsky says, double last year’s total and contributing between 7% to 10% of the entire streaming market. Real humans are listening to the machines: Endel says it gets more than 2 million monthly listeners across all streaming platforms, has struck a playlist partnership with Inc. and released an “AI Lullaby” with Canadian electronica artist Grimes.