“When you say something as simple as, the world is facing a loneliness crisis . . . and we are in a really toxic state as humans, I just feel like we have such an interesting business to try and heal some of that through better relationships,” she says.

Official will remain as a standalone app for the time being, though Herd says there are opportunities for Official and Bumble to collaborate. If a person finds a partner through Bumble, they can switch to the company’s relationship-centric app rather than leave the system entirely. Couples who met on another app or in person could also sign up for the app and join the Bumble network. 

https://www.fastcompany.com/90897985/bumble-acquires-official-an-app-that-helps-couples-strengthen-their-relationship